Strategy

We are working on innovative technology to provide our customers with increasingly dependable, cost-effective, and eco-friendly stored electrical energy.

Our strategy

Energterra leads the way in the battery market, constantly innovating to provide our customers with increasingly reliable, cost-effective, and sustainable stored electric energy. As we look ahead, we anticipate a growing demand for our products, fuelled by four significant macro-economic trends:

1. The industrialization and urbanization of emerging economies;

2. The impact of disruptive technologies;

3. Greater global interconnections

4. Pressures on resources and the effects of climate change.

 

Our strategic approach to these trends involves creating a more environmentally friendly world, focusing on the three pillars of motivation, differentiation, and execution, all backed by a customer-centric organizational structure.

 

Adjusting Our Market Strategy to Prioritize Profitable Growth

By placing a stronger emphasis on sub-segments and rapidly expanding applications, we enhance our ability to cater to the unique requirements of individual customers. This endeavour encompasses more than just research and development; we are also reinforcing our Key Account Management to enhance customer communication and attain superior outcomes.

 

Making the Difference by Offering Customized Solutions

We strive for innovation throughout our company to address the growing complexity of challenges presented by our customers. Our commitment to investing in research and development, manufacturing, and service allows us to enhance our diverse range of technologies. In instances where customers have specific requirements, we tailor our technology to optimize battery performance, meet specific operating conditions, extend lifespan, and reduce lead time in order to minimize the overall cost of ownership.

 

Achieving Operational Excellence

We are committed to enhancing cost-effectiveness for our customers by increasing efficiency and motivation. Our initiatives include lowering raw material expenses by 5 to 6 %, decreasing overall manufacturing costs by 4 to 5 %, and optimizing supply-chain management to reduce costs by 3 % relative to annual sales.

 

A Customer-Centric Approach

Our various divisions, including Civil Electronics, Industrial Standby, Space and Defense, Transportation, Telecom, and Grid, enable us to cater to our customers' requirements in a targeted and dynamic manner. These divisions serve as centres of excellence, facilitating the swift implementation of lessons learned across the board. This not only enhances our own efficiency but also benefits our customers. In cases where customers have specific needs, we fine-tune the performance of our batteries by customizing our technology in terms of energy density, operating conditions, lifespan, and lead time. This customization helps reduce the overall cost of ownership for our customers.

 

Responsibility and Obligations

At Energterra, we place great importance on the feedback of our customers as it forms the foundation of our business. Our goal is to earn the unwavering trust of our customers by consistently delivering practical value to them.

  1. Customer Respect

At Energterra, we hold our customers' opinions in high regard and prioritize their real needs. Our decisions and conduct are guided by the valuable input of our customers, making them the cornerstone of our business.

  1. Value Creation

Our goal is to create meaningful value for our customers, as their fulfilment is the bedrock of our success. We continuously innovate to deliver practical solutions that fully cater to our customers' needs and preferences.

  1. Unwavering Commitment

We maintain unwavering honesty and uphold our promises to our customers. Our commitment extends to providing top-quality products and services at fair prices while ensuring swift and precise responses to their requests.

OUR PRODUCTS

Cacell Battery - Our revolutionary CaCell carbon battery boasts an incredibly high energy density

Advanced battery technologies are at a point to dramatically change our lives, sooner than many market participants realize.

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, enabling an impressive 520 km range for electric vehicles. Moreover, it charges a staggering 15 times faster than the leading Lithium-Ion battery currently on the market.

 

ExtraLiS Battery - At our laboratory, ground-breaking research has resulted in significant advancements and enhancements of an exceptionally high-performance and energy-efficient battery.

The Lithium-Sulfur battery has the potential to meet all the requirements for the green transportation and large-scale energy storage applications systems.

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This innovative battery is based on the potent combination of lithium and sulfur, paving the way for cutting-edge energy storage solutions.

Fair Competition

Our global business activities comply with relevant laws and regulations. We also prioritize fair practices to gain a competitive edge in the global market.

  1. Free Competition

At Energterra, we are dedicated to embracing the principles of the free market economic system. This commitment drives us to actively seek free and fair competition while earning the trust of our customers through the delivery of top-quality products and services.

We compete fairly and capably with our competitors but do not intrude upon their interests, or exploit their disadvantages.

  1. Compliance with Laws and Regulations

We take pride in conducting our business activities, both domestically and overseas, with the utmost adherence to local laws and regulations. We also respect and honour local business customs in all our operations.

 

Fair Transactions

In order to promote a fair environment for business, all transactions are conducted based on the principles of fair competition. This means that all entities, regardless of their size, will have equal opportunities to participate in all business activities. We strive to build trust and cooperative relationships with our partners, and this is only possible through fair and transparent transactions. Our goal is to establish long-term relationships that benefit all parties involved and promote mutual growth. We believe that by conducting business in this way, we can encourage a healthy and sustainable business environment that benefits everyone.

  1. Equal Opportunity

We believe in providing equal opportunities to all parties interested in becoming our business partners. Our selection process is fair, rational, and based on objective evaluation criteria. Every applicant is given due consideration, ensuring a level playing field for all.

  1. Fair Transaction Procedures

All business transactions are conducted under fair and transparent circumstances. The terms and procedures of the transaction should be thoroughly discussed between all parties involved. The use of leveraging unfair advantage to execute a transaction is strictly prohibited. Necessary information for the transaction is exchanged through appropriate procedures promptly. Transaction results are regularly evaluated, and mutually agreed-upon complementary measures are taken as needed.

  1. Supporting Business Partners

Our commitment lies in fostering the sustainable development of our dealers and vendors by providing them with technological and managerial support, thereby boosting their competitiveness. Additionally, we distribute the profits generated from business innovations, ensuring a mutually beneficial partnership. We actively seek collaboration with industry participants to cultivate a thriving trading ecosystem and uphold a just and equitable trading framework.

Continued R&D for Advanced Battery Technologies Surpassing Current Limits

Our focus is not just on improving current performance, but also on creating disruptive technologies that can revolutionize existing industries.

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